Financial

E-Commerce Platform Setup

European online retail company specializing in sustainable fashion

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Client:
NovaFashion
$30K
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Budget: 200K
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Duration:
15 days
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Team Size:
2 Business Experts

A high-potential e-commerce startup specializing in sustainable fashion and ethical consumer goods, preparing to enter the UAE and GCC markets for the first time. With no local presence and limited knowledge of the regulatory landscape, the client needed a comprehensive market entry strategy that balanced speed, compliance, and regional fulfillment capabilities.

Our client, a growing e-commerce platform based in France, developed an innovative online marketplace connecting European sustainable fashion brands with conscious consumers. With strong traction in their home market and expanding presence across France and Belgium, they aimed to enter UAE and GCC markets as their first major Middle Eastern expansion.

The client had a compelling product and proven business model but lacked regional market experience, local logistics partnerships, and insight into UAE e-commerce regulatory requirements.

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Client Challenges

To address the client’s challenges and ensure a successful entry into the UAE market, our consulting team implemented a comprehensive set of solutions across strategic, technical, and operational areas:

  • Lack of market familiarity and local infrastructure
    The company lacked in-depth knowledge of UAE consumer preferences for sustainable fashion, regional logistics capabilities, and payment processing expectations including cash on delivery requirements.
  • Navigating e-commerce regulations and licensing
    Uncertainty around mainland versus free zone setup, e-commerce license requirements, consumer protection regulations, and Department of Economic Development approval processes created decision-making complexity.
  • Building fulfillment infrastructure in a new market
    Products needed compliant warehousing solutions, last-mile delivery partnerships covering UAE and GCC, and inventory management systems suitable for cross-border e-commerce operations.
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    Solutions

    To address the client's challenges and ensure successful entry into UAE and GCC markets, our team executed a comprehensive set of solutions across regulatory, operational, and partnership development areas:

    • Market Structure Analysis & Company Formation
      Conducted detailed analysis of mainland versus free zone options, recommended mainland setup for direct consumer market access, managed Department of Economic Development approvals and e-commerce licensing, and completed company formation in 5 days.
    • Operational Infrastructure & Fulfillment Setup
      Established warehousing partnership in Dubai Industrial City with inventory management systems, facilitated connections with last-mile delivery providers covering UAE and cross-border GCC shipping, and implemented local logistics coordination processes.
    • Payment Processing & Banking
      Opened corporate bank account with e-commerce-friendly UAE institution, integrated local payment gateway supporting credit cards, debit cards, and cash on delivery, and established merchant services compliant with regional payment regulations.
    • Technology Integration & Compliance
      Deployed Shopify platform configured for UAE market with Arabic language support, ensured consumer protection compliance and data privacy requirements, and implemented order management systems integrated with local fulfillment partners.
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    Results

    Within just 8 days, the e-commerce platform successfully launched operations in UAE with full regulatory compliance and integrated fulfillment infrastructure, exceeding initial timeline projections by 6 days.

    Key Outcomes:

    • Mainland company established with e-commerce license and consumer protection compliance
    • Warehousing and fulfillment infrastructure operational across UAE
    • Payment processing supporting credit cards, debit cards, and cash on delivery
    • 3 strategic partnerships established (warehousing, payment gateway, delivery network)
    • First 100 orders processed within two weeks of launch
    • Cross-border capabilities extending into Saudi Arabia and Oman markets

    8

    Days from licensing to fulfillment

    3

    Increase in year-over-year revenue

    100+

    Orders within the first two weeks
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    Alexei Morozov

    Director of Strategy

    Launching in the UAE seemed overwhelming until we partnered with your team. From logistics and compliance to marketing and storefront design, every detail was handled with precision. Our expectations were exceeded across the board.

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