Manufacturing

Manufacturing & Distribution Setup

An Indian machinerie company partnered with our team to enter the Middle East and Southeast Asia markets.

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Client:
Depa Equipments
$100K
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Budget: 200K
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Duration:
5 Months
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Team Size:
4 consultants

A high-potential industrial equipment manufacturer and distributor specializing in construction machinery and power tools, preparing to enter the UAE and GCC markets for the first time. With no local presence and limited knowledge of free zone regulations and import requirements, the client needed a comprehensive market entry strategy that balanced warehousing capabilities, equipment certification compliance, and regional distribution network development.

Our client, a growing manufacturing and distribution company based in India, developed a strong portfolio of industrial equipment serving construction, infrastructure, and manufacturing sectors. With established operations across multiple Indian states and growing demand from Middle Eastern contractors, they aimed to enter UAE and GCC markets as their first major international expansion.

The client had proven products with competitive pricing but lacked regional warehousing infrastructure, understanding of equipment import regulations and certification requirements, and connections to established GCC distribution networks.

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Client Challenges

To support the Client’s international ambitions, our consulting team addressed a set of strategic, cultural, and logistical challenges:

  • Lack of warehousing infrastructure and logistics expertise
    The company lacked suitable warehousing facilities for industrial equipment storage, understanding of free zone logistics capabilities, and knowledge of UAE import procedures for heavy machinery and power tools.
  • Navigating equipment certification and compliance requirements
    Uncertainty around product certification requirements for GCC markets, conformity assessment procedures, import documentation processes, and regulatory approvals for electrical and mechanical equipment created operational complexity.
  • Building distribution network across fragmented GCC markets
    Equipment needed local distributor partnerships across UAE, Saudi Arabia, Kuwait, and Oman, relationships with regional contractors and procurement teams, and market-specific pricing and support strategies.
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Solutions

To address the client's challenges and ensure successful entry into UAE and GCC markets, our team executed a comprehensive set of solutions across regulatory, operational, and partnership development areas:

  • Market Structure Analysis & Company Formation
    Conducted detailed analysis of free zone options for import/export business model, recommended JAFZA for strategic location and warehousing capabilities, managed company formation and trade licensing, and completed setup with dedicated warehouse space allocation.
  • Import Compliance & Equipment Certification
    Facilitated equipment import documentation and customs clearance procedures, connected with certification agencies for GCC conformity assessment and product approvals, managed regulatory compliance for electrical and mechanical equipment standards, and established ongoing import processes.
  • Warehousing & Inventory Management
    Set up dedicated warehouse facility in JAFZA with racking and storage systems, implemented inventory management software for stock tracking and order fulfillment, established freight forwarding relationships for ongoing shipments from India, and configured logistics coordination for regional distribution.
  • Distribution Network & Partnership Development
    Facilitated introductions to established distributors across Saudi Arabia, Kuwait, and Oman markets, connected with regional construction contractors and procurement decision-makers, provided market intelligence on competitive positioning and pricing strategies, and supported initial partnership negotiations and agreements.
Results

Within just 12 days, the manufacturing company successfully launched UAE operations with compliant warehousing, certified equipment imports, and active distribution partnerships, exceeding initial timeline projections by 4 days.

Key Outcomes:

  • JAFZA free zone company established with dedicated warehouse facility
  • Equipment import compliance and certification processes completed
  • Inventory management systems operational with stock tracking capabilities
  • Corporate banking established for international payments and trade finance
  • 4 strategic partnerships established (warehousing, freight forwarder, certification agency, regional distributors)
  • First equipment shipment cleared and distributed within 3 weeks of setup
  • Active distribution agreements across UAE, Saudi Arabia, Kuwait, and Oman markets
  • Initial orders secured from major construction contractors in Saudi Arabia

30%

Cut in operational admin load

20%

Higher global revenue growth

60+

New business accounts gained

Sadj Khan

Global Expansion Director

"Expanding internationally felt daunting until we found the right strategic partner. The level of insight, market knowledge, and execution support we received made all the difference. We not only launched quickly, but we connected with new customers in a way that felt authentic and on-brand. Our global vision is now a reality."

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